Fabulous fashion photography

Anyone who has ever watched television shows such as America’s Next Top Model and films such as The September Issue will know how important photography is to show off great fashion. The way the model wears the clothes and how the photographer captures the mood can make the difference between the outfits flying off the shelves and what’s in the bargain bin at the end of the season.
Fashion photography is a bit different to artistic photography, although many feel that it blurs the line. When chookie asked What is the difference between a commercial and an artistic photograph?, mike1942f responded with a very interesting answer:
A commercial photo is expected to show the product or the business in crisp detail and well lighted, etc. Usually. An artistic photograph may be crisp or blurry, have an off centre focus, be a colour study. If very crisp and clear, it is expected to show some story or narrative or reveal something (”barrenness”) about the place. Some commercial fashion photos in recent times have been artistic. (excessively to my mind) Usually this means you have to hunt down in the corner to find the brand unless you know clothes to the point of recognising them. More
But maybe that is the point? As fivetoze says: “a picture is worth a thousand words… it sells you the idea before you see the pricetag” More. Therefore the more romantic and beautiful the picture, the more desirable the product will be to you, particularly when it comes to high end clothing.
So if you want to get into fashion photography, how do you get your break? Abe H recommends starting out by getting some schooling in fashion.
You need a art photography degree. and maybe a minor in fashion. You need to build you portfolio with great fashion shots. You need to spend every dime you can get your hands on and maybe money you’ll have to borrow on a camera and equipment. More
Teknodogg recommends putting your ideas into action:
Set up a photoshoot and snap away … you’ll find your direction through your view-finder. Plus it’ll build up your profolio and it’d be super fun to do especially with your friends as models. More
Paul Green is a Sydney based photographer who has worked with Sony, Vogue, GQ, Good Weekend, Disney, Saatchi and Saatchi, and Fairfax & Roberts Jewelers. When getting together a portfolio, he recommends:
1. Preparation is key. Understand what you are shooting and what results you want to achieve.
2. Know your equipment. Experiment with your camera and find out what all the functions do. You may discover something very cool that you can apply to different situations you photograph.
3. Have fun. Let yourself be loose when you shoot and watch what is going on around you. This is when you find that interesting light or can capture that amazing look.
For more great tips from Paul Green and other photographers, visit our specialist Yahoo!7 Photography site thanks to Sony.
Caitlin
Community Manager


“Oh damn I missed Kate Winslet, she always looks so good. Hold on, I’ll go onto
“Oh dear Sophia Loren’s outfit is horrible. Meryl Streep is ageing so gracefully but Sophia Loren looks like a swirly cupcake. I’m so pleased Kate won the Oscar! I thought her performance was amazing. Actually I’ve thought many of her previous performances were amazing. 


